Some content is available at no charge, and some you need to buy. If the Google Play Store app still isn't showing up, contact your carrier or manufacturer for help. The developer, Google, indicated that the app’s privacy practices may include handling of data as described below. Get the official YouTube app on iPhones and iPads. In April 2017, YouTube set an eligibility requirement of 10,000 lifetime views for a paid subscription.
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- In August 2008, a US court ruled in Lenz v. Universal Music Corp. that copyright holders cannot order the removal of an online file without first determining whether the posting reflected fair use of the material.
- YouTube incorporated the Google AdSense program, generating more revenue for both YouTube and approved content creators.
- As of 2018update, public access to YouTube is blocked by China, North Korea, Iran, Turkmenistan, Uzbekistan, Tajikistan, Eritrea, Sudan and South Sudan mostly due to freedom of speech laws.
- Three successful complaints for copyright infringement against a user account will result in the account and all of its uploaded videos being deleted.
- If you find an app that you think is harmful, report it to us.
The study also concluded that YouTube was becoming an important platform by which people acquire news. A Pew Research Center study reported the development of "visual journalism", in which citizen eyewitnesses and established news organizations share in content creation. By early 2013, Billboard had announced that it was factoring YouTube streaming data into calculation of the Billboard Hot 100 and related genre charts. Videos of the 2.5% of artists categorized as "mega", "mainstream" and "mid-sized" received 90.3% of the relevant views on YouTube and Vevo in that year. Indie creators have built grassroots followings numbering in the thousands at very little cost or effort, while mass retail and radio promotion proved problematic. As of 2018update, public access to YouTube is blocked by China, North Korea, Iran, Turkmenistan, Uzbekistan, Tajikistan, Eritrea, Sudan and South Sudan mostly due to freedom of speech laws.
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In cases where the entire site is banned due to one particular video, YouTube will often agree to remove or limit access to that video in order to restore service. YouTube, a video sharing platform, has faced various criticisms over the years, particularly regarding content moderation, offensive content, and monetization. YouTube VR allows for access to all YouTube-hosted videos, but particularly supports headset access for 360° and 180°-degree video (both in 2D and stereoscopic 3D).
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- In 2013, YouTube launched a pilot program for content providers to offer premium, subscription-based channels.
- In April 2013, it was reported that Universal Music Group and YouTube have a contractual agreement that prevents content blocked on YouTube by a request from UMG from being restored, even if the uploader of the video files a DMCA counter-notice.
- Starting in June 2024, Google Chrome announced that it would be replacing Manifest V2 in favor of Manifest V3, effectively killing support for most ad-blockers.
- Despite eventually being taken down, these duplicate uploads of the skit helped popularize YouTube's reach and led to the upload of more third-party content.
- Other functions of Google Play Movies & TV were integrated into the Google TV service.
In May 2007, YouTube launched its Partner Program (YPP), a system based on AdSense which allows the uploader of the video to share the revenue produced by advertising on the site. The video was retracted after it was found that the ads had been triggered by the use of copyrighted content in the video. The Guardian newspaper, as well as other major British and U.S. brands, similarly suspended their advertising on YouTube in response to their advertising appearing near offensive content.
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On March 20, 2019, Nintendo announced on Twitter that the company will end the Creators program. In the United States as of November 2020, and June 2021 worldwide, YouTube reserves the right to monetize any video on the platform, even if their uploader is not a member of the YouTube Partner Program. In September 2016, after introducing an enhanced notification system to inform users of these violations, YouTube's policies were criticized by prominent users, including Philip DeFranco and Vlogbrothers.
Hurley announced that he would be stepping down as chief executive officer of YouTube to take an advisory role and that Salar Kamangar would take over as head of the company in October 2010. In 2011, more than three billion videos were being watched each day with 48 hours of new videos uploaded every minute. That year, the company simplified its interface to increase the time users would spend on the site. Unofficial uploads of the skit to YouTube drew in more than five million collective views by February 2006 before they were removed when NBCUniversal requested it two months later based on copyright concerns.
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On April 6, 2017, YouTube announced that to "ensure revenue only flows to creators who are playing by the rules", it would change its practices to require that a channel undergo a policy compliance review, and have at least 10,000-lifetime views, before they may join the YouTube Partner Program. Like TikTok, it gives users access to built-in creative tools, including the possibility of adding licensed music to their videos. The service continued to evolve in 2015 when YouTube announced YouTube Red, a new premium service that would offer ad-free access to all content on the platform (succeeding the Music Key service released the previous year), premium original series, and films produced by YouTube personalities, as well as background playback of content on mobile devices. In May 2013, Nintendo began enforcing its copyright ownership and claiming the advertising revenue from video creators who posted screenshots of its games.
In the 2011 case of Smith v. Summit Entertainment LLC, professional singer Matt Smith sued Summit Entertainment for the wrongful use of copyright takedown notices on YouTube. In August 2008, a US court ruled in Lenz v. Universal Music Corp. that copyright holders cannot order the removal of an online file without first determining whether the posting reflected fair use of the material. Any successful complaint about copyright infringement results in a YouTube copyright strike. Despite this advice, many unauthorized clips of copyrighted material remain on YouTube. On August 5, 2015, YouTube patched the formerly notorious behavior which caused a video's view count to freeze at "301" (later "301+") until the actual count was verified to prevent view count fraud. YouTube has been led by a CEO since its founding in 2005, beginning with Chad Hurley, who led the company until 2010.
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On April 9, 2025, YouTube
avalon78 casino expressed support for the NO FAKES Act of 2025, introduced by Senator Chris Coons (D-DE) and Senator Marsha Blackburn (R-TN), and announced an expansion of its pilot program that is designed to identify content generated by AI. On July 30, 2025, amid the implementation of the Online Safety Act 2023 in the United Kingdom, Google announced that it would begin to enforce "age assurance" policies for selected users in the United States as a trial. In December 2024, YouTube began testing a new multiplayer feature for that service, supporting multiplayer functionality across desktop and mobile devices.
In March 2007, it struck a deal with the BBC for three channels with BBC content, one for news and two for entertainment. The vast majority of videos on YouTube are free to view and supported by advertising. In May 2018, after London Metropolitan Police claimed that drill music videos glamorizing violence gave rise to gang violence, YouTube deleted 30 videos. It also found more "mainstream-adjacent Conservative creators" gaining over alt-right and extremist videos by 2020. Journalist Virginia Heffernan stated in The New York Times that such videos have "surprising implications" for the dissemination of culture and even the future of classical music.
During the COVID-19 pandemic, when most of the world was under stay-at-home orders, usage of services like YouTube significantly increased. YouTube released a mobile app known as YouTube Kids in 2015, which was designed to provide an experience optimized for children. These channel subscriptions complemented the existing Super Chat ability, launched in 2017, which allows viewers to donate between $1 and $500 to have their comment highlighted.
In March 2021, Google announced plans to gradually deprecate the Google Play Movies & TV app, and eventually migrate all users to the YouTube app's Movies & TV store to view, rent and purchase movies and TV shows (first affecting Roku, Samsung, LG, and Vizio smart TV users on July 15). In early 2018, Cohen began hinting at the possible launch of YouTube's new subscription music streaming service, a platform that would compete with other services such as Spotify and Apple Music. YouTube Premium was originally announced on November 12, 2014, as "Music Key", a subscription music streaming service, and was intended to integrate with and replace the existing Google Play Music "All Access" service. The next year, YouTube added a music button to the video bar that played samples from "Sandstorm" by Darude. In 2014, YouTube announced that it was responsible for the creation of all viral video trends, and revealed previews of upcoming trends, such as "Clocking", "Kissing Dad", and "Glub Glub Water Dance". In 2008, all links to videos on the main page were redirected to Rick Astley's music video "Never Gonna Give You Up", a prank known as "rickrolling".
